If you are publishing articles on LinkedIn but have been discouraged by a low number of views and likes they get, then you might need to use some optimisation techniques to bring more attention to your article.
LinkedIn articles were hugely popular a couple of years ago and people got amazing results from publishing them on the platform. With the current trend for “short and even shorter” posts on social media, the LinkedIn algorithm has changed accordingly and it shows short posts to more people than it does when you publish an article. However, keep in mind that the role the articles play in your content strategy on LinkedIn is different from the one short posts and videos do.
Articles don’t have the same numbers as posts, but the numbers they get are of different higher quality because people would look at them with greater intent and therefore you are more likely to convert someone through an in-depth article than you are from a single post.
So if you want to attract your ideal clients, and engage them with helpful and useful content, apply these simple tactical steps to get more views and engagement.
Here are six steps that will help you to get more views on LinkedIn articles
- Publishing regularly
- Using relevant hashtags
- Tagging a few people in the comment section
- Choosing the right formatting for the article
- Include visually interesting, relevant images
- Writing an engaging description in the post before sharing your article on Linkedin
1. Publishing regularly. Consistency is the key to show the algorithm that you are on a publishing schedule. It could be weekly, biweekly or once a month, but it should be regular. When you regularly publish long-form content you are building momentum not only in the algorithm but what is, more importantly, you build a relationship with your audience. Publishing sporadically doesn’t work!
Here is an analogy, remember when we watched TV and probably you had one or two shows you particularly liked? Were you looking forward to watching them? Maybe you even adjusted your day around that show. Were you disappointed when a TV channel changed the air time or called off the show? The same happens with articles – a consistent publishing schedule helps to get more views and engagement with your article.
2. Using relevant hashtags #. The primary purpose of hashtags on LinkedIn is to engage and build connections. Hashtags are used in search and help users to find content on specific topics.
Using relevant hashtags will help your article to get discovered by people interested in the topic you write about, even if they are not your direct connections on LinkedIn. There is no recommended number of hashtags to use in an article, but if you use too many – the algorithm will mark your article as spam.
3. Tag @ a few people in the comment section below your article. Tag people who you think will benefit from reading it by finding an answer to their question or a solution to their problem.
An effective article that is relevant and useful to your audience shows that you understand their pain points, challenges, and goals. By tagging people you will show that you are there to help sell them on your product or service.
4. Formatting – remember: the white space is your friend. Many people will read your article on smartphones, thus writing in short paragraphs of 2 or 3 sentences and leaving some space in between will make it easier to read.
5. Include an appealing header image that is relevant to the topic of your article. What does get your attention when you scroll the news feed on social? First, you would probably notice an image and then you will click to read the text.
Our brain responds quickly to images and color in comparison to other types of information. Make sure the image is relevant to the content of your article.
6. Write a summary of your article. When you finish writing and formatting and click “Publish” in the top right corner, LinkedIn will offer you to write a post “Tell your network what your article is about”, as a short description of what your article is about.
Write an appealing intro that highlights the substance of your writing, imagine your reader asking “why” and write your summary as a response to that question. Include relevant hashtags and share it with your followers!
Here is why you should publish Articles On LinkedIn
- LinkedIn articles appear in Google Search results. LinkedIn content has high ranking potential and your work will be more visible in search.
- Articles show your knowledge and expertise. It is your profile’s content library that is cataloging your knowledge and showing your authority in your industry.