Defining your brand personality type

Discover how to define your personality type to create your brand, so people can easily connect with you.

You’ll feel more confident and in control the next time you are asked to talk about yourself in a job interview, and answer questions like: “What makes you unique among other candidates?”. 

What makes you stand out from the other competitors? It is one of the questions you need to answer at a job interview. It requires you to know the traits that distinguish you. Then you will be able to accurately describe your strengths, what is unique about you and what you bring to the table, that the others do not.

And this is how you create your brand. First step is to identify what distinguishes you from other people in the workplace. And then  market those points of excellence as attributes of your brand. 

To find out what is unique about you, you need to do a self-inventory. It starts by defining your personality personality in a work-related context. 

A theory developed by John Holland will help us to do this. John Lewis Holland was an American psychologist and Professor Emeritus of Sociology at Johns Hopkins University. He was the creator of the career development model, commonly known as the Holland Codes.

The theory maintains that in choosing a career, people prefer jobs where they can be around others who are like them. 

For the sake of creating a personal brand I suggest we change the focus and, instead of considering other people, we will consider ourselves first.

The theory is centered on the notion that there are six personality types and every one of us fits into one of these types: 


personality types in the workplace. Holland Codes

  • Realistic type likes to work mainly with hands, making, fixing, assembling, or building things, using and operating equipment, tools, or machines. Often likes to work outdoors. Realistic type prefers activities involving the explicit, ordered, or systematic manipulation of objects, tools, machines, and animals.
  • Investigative type likes to discover and research ideas, observe, investigate, and experiment, ask questions, and solve problems. Investigative types “are natural talents of observation and symbolic, systematic, creative investigation of physical, biological, or cultural phenomena”
  • Artistic type likes to use words, art, music, or drama to communicate, perform, or express themselves, create, and design things. Artistic type prefers “free, unsystematized activities and competencies to create art forms or products”
  • Social type likes to work with people to teach, train, and inform, help, treat, heal and cure, serve and greet, concerned for the wellbeing and welfare of others. Social type prefers the activities involving “the manipulation of others to inform, train, develop, cure, or enlighten”
  • Enterprising type likes meeting people, leading, and influencing others, encouraging others, working in the business. This type prefers the activities involving “the manipulation of others to attain organizational or self-interest goals.”
  • Conventional type likes working indoors. This type prefer tasks that involve organising and being accurate, following procedures, working with data or numbers, planning work, and events. Conventional type prefers activities involving “the explicit, ordered, systematic manipulation of data, such as keeping records, filling materials, organizing written and numerical data according to a prescribed plan”

Why do we need to know which type we fit into? Well, first of all, we already know this subconsciously, but often we can’t or don’t know how to articulate this. The definition gives us a base and a direction that will make everything more simple and predictable.

We focus on the aspects of our personality that will help us to find the right job. The job we will enjoy doing.

These are two realities – the reality that companies are looking for people who can help them to increase revenue and the reality that you must communicate your value in a way that they can understand that you are the best fit for the job. 


“A personal brand is a promise of performance that creates expectations in its audience. Done well, it communicates the values, personality, and abilities of the person behind it.”

— Peter Montoya

I invite you to check out my monthly coaching program,

where we take all this material and we apply it to achieve the career success you want.


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